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PurBlue Beverages, the company profiled in the opening feature for Chapter 13, sells bottled water, under the GIVE brand. GIVE bottled water has not one but two unusual twists. First, 10 cents of every bottle sold is donated to charity. And second:
Whitewater Rafting
An outdoor activity which involves navigating rivers or waterways with varying degrees of rough water using an inflatable raft.
Consumer Surplus
The distinction between the total sum consumers are ready and financially equipped to pay for a product or service, and the sum they actually end up paying.
Consumer Surplus
The variegation between the preferred payment amount by consumers for a good or service and their final payment amount.
Producer Surplus
The discrepancy between the price at which producers are prepared to sell a product and the actual price they obtain.
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