Which of the Following Was Not Identified in Chapter 14

question 35

Multiple Choice

Which of the following was not identified in Chapter 14 as one of the top 10 reasons new products fail?

• A) lack of passion for the product
• B) target market is smaller than originally projected
• C) target market is not defined correctly
• D) sales and marketing efforts are not focused and aligned
• E) product doesn't address important customer needs

---

Definitions:

License

A legal authorization allowing an individual or entity to use a piece of property or engage in a particular activity or business.

Decentralized Company

A decentralized company allows for decision-making authority to be distributed among various levels within the organization rather than being concentrated at the top.

Decision Making

Choosing among alternative actions; a component inherent in the other management processes of planning, directing, controlling, and improving.

Negotiated Price Approach

An approach to transfer pricing that allows managers of decentralized units to agree (negotiate) among themselves as to the transfer price.