The What Went Wrong? Feature in Chapter 1 Focuses on Clearly

question 3

Multiple Choice

The What Went Wrong? feature in Chapter 1 focuses on Clearly Canadian, a company that introduced a line of fruit-flavored bottled water in the early 1990s. The main takeaway from the feature is that:

• A) if a firm says it's capitalizing on an environmental trend, solving a problem, or filling a gap in the marketplace, it has to deliver on its promises
• B) if a firm is basing its business idea on solving a problem, its solution must be better than solutions that are currently available
• C) if a firm is capitalizing on an environmental trend, it must be a trend that will stay in place for a minimum of 3-5 years for the opportunity to be sustainable
• D) brainstorming is an effective technique for generating business ideas
• E) focus groups are an effective technique for generating business ideas

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Definitions:

Sociocognitive Theory

A theory that emphasizes the role of social interaction, cognition, and behavior in learning.

Hypnosis

Hypnosis is a trance-like state of focused attention and heightened suggestibility, with diminished peripheral awareness, often used for therapeutic purposes.

Trancelike State

A state of consciousness that involves focused attention, reduced peripheral awareness, and an enhanced capacity for response to suggestion.

Conscious Awareness

The state of being aware of and able to think about one's own thoughts, feelings, and perceptions in the moment.