The What Went Wrong? Feature in Chapter 1 Focuses on Clearly

question 3

Multiple Choice

The What Went Wrong? feature in Chapter 1 focuses on Clearly Canadian, a company that introduced a line of fruit-flavored bottled water in the early 1990s. The main takeaway from the feature is that:

• A) if a firm says it's capitalizing on an environmental trend, solving a problem, or filling a gap in the marketplace, it has to deliver on its promises
• B) if a firm is basing its business idea on solving a problem, its solution must be better than solutions that are currently available
• C) if a firm is capitalizing on an environmental trend, it must be a trend that will stay in place for a minimum of 3-5 years for the opportunity to be sustainable
• D) brainstorming is an effective technique for generating business ideas
• E) focus groups are an effective technique for generating business ideas

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Definitions:

Neglect

Neglect involves failing to care for or attend to someone or something properly, often leading to adverse effects or deterioration.

Evidence of Burns

Indicators or signs on the body that suggest the occurrence of burns, such as discoloration, blisters, or damaged skin.

Unusual Places

Locations that are out of the ordinary, unique, or unexpected in some way.

Abuse

The improper usage or treatment of an entity, often to unfairly or improperly gain benefit.