Sam Willis Is Distributing an Instrument, Which Includes a Concept

question 11

Multiple Choice

Sam Willis is distributing an instrument, which includes a concept statement with a short survey attached, to try to gauge customer interest in a product he is developing. Sam is distributing a:

• A) shopper intent survey
• B) consumer interest survey
• C) product demand survey
• D) buying intentions survey
• E) purchase intent survey

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Definitions:

Market

Definition: A defined area or arena in which commercial dealings occur, including buying, selling, and exchange of goods or services.

Content Analysis

A research technique used to systematically analyze the content of communication, such as texts or media, to understand its themes or patterns.

Sentiment Analysis

The process of using computational tools to identify, extract, quantify, and study affective states and subjective information from text.

Product Reviews

Product reviews are assessments or evaluations published by consumers or experts about a product's performance, features, and quality, providing valuable information to potential buyers.