Sam Willis Is Distributing an Instrument, Which Includes a Concept

question 11

Multiple Choice

Sam Willis is distributing an instrument, which includes a concept statement with a short survey attached, to try to gauge customer interest in a product he is developing. Sam is distributing a:

• A) shopper intent survey
• B) consumer interest survey
• C) product demand survey
• D) buying intentions survey
• E) purchase intent survey

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Definitions:

Culture

The set of values, ideas, and attitudes that are learned and shared among the members of a group.

Values

Core beliefs or principles that guide an individual's or organization's actions and decision-making processes.

Attitudes

A settled way of thinking or feeling about something, reflecting an individual’s views or opinions.

Asian American

A person of Asian descent living in America; often relating to a broad group of American citizens and residents with origins from East, Southeast, or South Asia.