Element Bars, the Company Profiled in the Opening Feature for Chapter

question 9

Multiple Choice

Element Bars, the company profiled in the opening feature for Chapter 5, has a unique position in its industry. It has positioned itself as:

• A) a generic energy bar company that resells energy bars to companies who want to create their own branded energy bars
• B) a niche energy bar company that sells in high-end outlets, like 5 star hotels and spas
• C) a premium energy bar company that only uses the most wholesome and healthy ingredients, and makes special bars for vegetarians and vegans
• D) a low-cost energy bar company that makes energy bars more accessible to people in all income brackets and still offers healthy ingredients
• E) a customizable energy bar company that sells to individuals online and also to companies who want to create their own branded energy bars

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Definitions:

Financial Misconduct

Unethical or illegal actions relating to financial dealings, such as embezzlement or fraud.

Unethical Behaviour

Actions or practices that violate social norms or standards, including honesty, integrity, and fairness.

Triple Bottom Line

An accounting framework that incorporates three dimensions of performance: social, environmental, and financial, to measure a company's sustainability.

Organizational Performance

Refers to how well an organization achieves its market-oriented goals as well as its financial goals.