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The What Went Wrong? feature in Chapter 6 focuses on Joost, a company that launched in 2006 as a premier online video service that aggregated and streamed premium video online. Joost failed just three years after it launched. According to the feature, Joost's most critical mistake dealt with subtle aspects of its business model. In particular, its:
Bureaucratic Ritualism
The excessive focus on rules and procedures to the point of undermining an organization's goals, as identified in the sociological theory of Max Weber.
Rules and Regulations
Established guidelines and directives designed to control or govern behavior and processes.
Preoccupied
Engrossed in thought or absorbed by a specific issue or situation, leaving little attention for anything else.
Informal Social Relations
Interactions that occur outside of official or structured settings, often based on personal connections or social networks.
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