Examlex
The Partnering for Success feature in Chapter 6 focuses on 99designs, an online company that features a "crowdsourcing" model for getting design work done. 99designs' approach to partnering with ________ is the essence of its disruptive business model.
Multichannel Marketing
The practice of engaging with customers across multiple platforms or channels, including online, in-store, social media, and email, to provide a seamless experience.
Value-adding Capabilities
The ability of a company or individual to increase the worth of a product or service by improving its features, functionality, or quality.
Elasticity of Demand
A measure of how much the quantity demanded of a good or service changes in response to a change in its price.
Corporate Vertical Marketing System
A unified marketing system in which a single corporate entity controls the entire process from production to sale, ensuring streamlined operations and branding.
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