You Are an IT Project Manager for an Advertising Firm

question 84

Multiple Choice

You are an IT project manager for an advertising firm. The firm wishes to create an online survey tool that will be used to survey focus group reactions to products in development. The most important consideration for the firm is being able to offer the tool as soon as possible as a new corporate service. However, you know that many of the senior managers that are business owners of this project have difficulty in understanding technical or software development issues, and are likely to change their requirements during the course of development. What development method would be most successful for this project?

• A)RAD
• B)JAD
• C)End-user development
• D)Prototyping

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Definitions:

Bushels

A unit of volume that is used for measuring agricultural commodities, with the exact size varying by product and region.

Marginal Cost

The money needed to produce an additional unit of a product or service.

Average Variable Cost

The total variable costs divided by the quantity of output produced, representing the variable cost incurred to produce each unit of output.

Marginal Cost

The leap in all-encompassing expenses associated with the production of an additional unit of a product or service.