Based on Your Reading of the Chapter Case, Which of the Four

question 1

Multiple Choice

Based on your reading of the chapter case, which of the four generic business strategies was Ford Motor company following in implementing its new software and apps?

• A)Low-cost leadership
• B)Product differentiation
• C)Focus on market niche
• D)Customer and supplier intimacy

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Definitions:

Offering

Refers to a product or service provided by a business to its customers.

Ability

The possession of the means or skill to do something. In a professional context, it often refers to the competence or proficiency to perform a specific task or role.

Environmental Forces

External factors such as social, economic, political, and technological elements that can affect the operations and success of an organization.

Marketing Activities

Encompasses all actions and strategies employed by a company to promote and sell its products or services.