Which of the Following Is Not One of the Four

question 20

Multiple Choice

Which of the following is not one of the four types of customers described in the case study on Graybar?

• A)Niche customers
• B)Opportunistic customers
• C)Marginal customers
• D)Service-drain customers

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Definitions:

Referent Power

A form of influence where a person elicits compliance or admiration from others based on charisma or personal traits rather than formal authority.

Legal-Rational

A form of authority based on established laws, rules, and procedures that are designed to be objective and impersonal.

Traditional Power

Power that is derived from established customs, practices, or institutions historically recognized within a society or organization.

Charismatic Power

Influence derived from an individual's charm and appeal, which can inspire devotion and enthusiasm in others.