Examlex
Match each of the following terms with its corresponding description.
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Competitive Brand
A brand that competes in the same market segment or industry, offering similar products or services.
Causal Research
A type of market research used to understand the cause and effect relationship between variables, typically to identify why something happened.
Sales Change
The variation in the quantity of products or services sold by a company over a specific period, which can indicate market trends and business performance.
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