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Give an example of a company whose switching costs are too high, effectively keeping its customer captive. How is this company using technology to maintain high switching costs?
Consensus
A general agreement or unified opinion among a group of people, often achieved through discussion and collaboration.
Consistency
The quality of always acting or behaving in the same way, leading to predictable and reliable outcomes or performances.
Conditioned Response
A learned reaction to a specific stimulus that occurs after repeated exposure to that stimulus.
Neutral Stimulus
A stimulus that initially produces no specific response other than focusing attention; in conditioning, it becomes associated with an unconditioned stimulus.
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