Rick Believes That It Might Be More Effective If Incoming

question 54

Multiple Choice

Rick believes that it might be more effective if incoming market-based information and outgoing response and direction were to flow through a central figure, the regional sales manager for each region.He, therefore, prefers ________ network for communication.

• A) wheel
• B) chain
• C) all-channel
• D) informal

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Definitions:

Skimming Pricing Strategy

A pricing strategy where a high price is set for a new product to maximize profits from customers willing to pay a premium before lowering the price over time.

Xerox

Often used as a synonym for photocopying, Xerox is a company known for its printing and photocopying technology.

Portable Fax Machine

A compact, mobile device that can send and receive documents over a telephone line, useful for business communication on the go.

Selective Demand

Demand for a specific brand or product over its competitors, driven by marketing efforts and consumer preferences.