If Shana's Company Decides to Open Another Company in France

question 15

Multiple Choice

If Shana's company decides to open another company in France but centralizes its management in the United States, it would be considered a ________.

• A) transnational corporation
• B) global company
• C) borderless organization
• D) multidomestic corporation

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Definitions:

Prestige Pricing

A pricing strategy where prices are set higher than average, reflecting the exclusive nature or superior quality of a product, to attract status-conscious consumers.

Integrated Marketing Communications

A strategic approach that combines various marketing methods, such as advertising, public relations, and digital marketing, to provide a consistent message across all platforms.

Promotional Strategies

Plans designed to advertise, market, and sell products or services to increase consumer engagement and sales.

Competitive Advantage

The attributes or conditions that enable a company to outperform its competitors.