In the BCG Matrix, a Business Unit That Has a High

question 106

Multiple Choice

In the BCG matrix, a business unit that has a high anticipated growth rate but a low market share is known as a ________.

• A) star
• B) dog
• C) cash cow
• D) question mark

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Definitions:

Inventory

The total amount of goods and materials held by a business for the purpose of resale or production.

Selling Expense

Costs incurred directly and indirectly in making sales, including advertising, shipping, and sales staff salaries.

Goods Sold

The total of merchandise that a company has sold to its customers within a specific period; often referred to as 'sales'.

Perpetual Inventory System

An inventory accounting system that records goods transactions in real-time.