A Business Broker Hears That Colleen Is Interested in Purchasing

question 35

Multiple Choice

A business broker hears that Colleen is interested in purchasing a business and approaches her with an offer to sell her a company that owns a patent on a new roofing product and who installs this new roofing in the southwestern United States.If she buys this firm, she will be using a(n) ________ strategy.

• A) unrelated diversification
• B) horizontal integration
• C) vertical integration
• D) related diversification

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Definitions:

Opposing Team

Refers to a group or team that is competing against another in a competitive event or situation.

Prosocial Behavior

Actions intended to benefit others, including helping, sharing, donating, cooperating, and volunteering.

Behavior

The actions or reactions of an individual or group in response to external or internal stimuli.

Society

A group of individuals living together in a more or less ordered community with shared laws, traditions, and values.