An Interview That Begins in a Very Specific Way, Then

question 65

Multiple Choice

An interview that begins in a very specific way, then examines general issues, and concludes very specifically is said to have a ________ shape.

• A) diamond
• B) cube
• C) funnel
• D) pyramid

---

Definitions:

Marketing Concept Era

A period marked by the shift towards adopting the marketing concept, focusing on identifying and meeting the needs and wants of customers as a route to achieving business goals.

Customer Relationship Era

A business approach focusing on building long-term relationships with customers to enhance loyalty and lifetime value.

Market Orientation

A business approach where the needs and wants of customers guide all marketing decisions and strategies.

Customer Value

Refers to the perceived worth of a product or service in the eyes of the customer, balancing its benefits against its cost.