It Is Unimportant to Read Background Information About the Organization

question 69

True/False

It is unimportant to read background information about the organization prior to an interview since it adds to the expense of the project and the information may be obtained from early open-ended questions.

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Definitions:

Purchase Decision

The cognitive process leading a consumer to select a product or service among alternatives, based on various factors including need, desire, and affordability.

Consumer Decision-making

The process by which consumers identify their needs, gather information, evaluate alternatives, and make the purchase decision; a crucial aspect of marketing and sales strategies.

Steps

Sequence of actions or procedures followed to achieve a particular end.

Straight Rebuy

A routine purchasing decision in which a business reorders a product or service without any modifications or consideration of new options.