Examlex
Given the information in the table above
Compensatory Decision Rule
A decision-making process in which negative attributes can be compensated by positive ones, allowing for a balanced evaluation of multiple options.
Evoked Set
A group of relevant brands or products that a consumer recalls when making a purchase decision.
Conversion Rate
The percentage of visitors to a website or viewers of a marketing message who take a desired action, such as making a purchase.
Abandoned Shopping Carts
Occurs when online shoppers add items to their online shopping cart but exit without completing the purchase.
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