The Term E-Business Refers to the Digital Enabling of Transactions

question 75

True/False

The term e-business refers to the digital enabling of transactions and processes involving an exchange of value across organizational boundaries.

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Definitions:

Social Branded Entertainment

Content created by or for brands that blends marketing messages with entertainment value, distributed through social media to engage audiences.

Social Games

Interactive games designed to be played on social networking platforms, promoting communal engagement and interaction.

Prolonged Period

An extended duration of time, often longer than expected or usual.

Symbolic Benefits

The intangible advantages that consumers perceive from purchasing and using a product, which relate to their needs for self-expression and social recognition.