Which of the Following Statements About the Internet's Impact on Marketing

question 81

Multiple Choice

Which of the following statements about the Internet's impact on marketing is not True?

• A) The Internet has broadened the scope of marketing communications.
• B) The Internet has decreased the impact of brands.
• C) The Internet has increased the richness of marketing communications.
• D) The Internet has expanded the information intensity of the marketplace.

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Definitions:

Relative Value

A measurement that assesses the worth of a good or service in comparison to other goods or services.

Stock-purchase Plans

programs that allow employees to buy shares of their company's stock, often at a discounted price, as part of their benefits.

Stock-option Plans

An employee benefit scheme that grants the right to buy company stock at a discount or a specified fixed price, often used to attract and retain employees.

Firm-level Performance

Firm-level performance is the measure of a company's performance outcomes and achievements, such as profitability, revenue growth, or market share, evaluating its success in the industry.