An Example of a Business Using Information Systems for Customer

question 63

Multiple Choice

An example of a business using information systems for customer and supplier intimacy is

• A) Wal-Mart's RetailLink system.
• B) the Mandarin Oriental hotel's customer-preference tracking system.
• C) Verizon's Web-based digital dashboard.
• D) Apple Inc.'s iPod.

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Definitions:

Psychological Construct

An abstract concept or category used to describe and understand psychological phenomena that are not directly observable, such as intelligence or motivation.

Comparative Research Framework

A methodology that involves comparing two or more groups, entities, or cases, in real-life or experimental settings, to draw conclusions about their similarities or differences.

Psychological Variables

Factors that can be varied or measured in experiments or studies that reflect emotional, cognitive, and behavioral aspects of individuals.

Majority White

Descriptive term for a population, group, or area in which White individuals constitute the largest racial group but not necessarily more than half of the total population.