You Work for an National Car Rental Agency and Want

question 77

Multiple Choice

You work for an national car rental agency and want to determine what characteristics are shared among your most loyal customers. To do this, you will want to use data mining software that is capable of

• A) identifying associations.
• B) identifying clusters.
• C) identifying sequences.
• D) classification.

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Definitions:

Marginal Revenue Product

The additional revenue generated from employing one more unit of a resource.

Profit-maximizing

The process of adjusting production and sales to achieve the highest possible profit.

Market Wage

The prevailing rate of pay for a specific job in a particular labor market.

Productivity

An indicator of how effectively resources are used in production, typically expressed as the proportion of produced goods to the resources consumed.