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Telephone networks are fundamentally different from computer networks.
Subjective Attributes
Qualitative features or characteristics of a product or service that are based on personal opinions, tastes, and preferences.
Objective Attributes
The tangible and measurable features of a product, such as quality, price, and size, which can be directly compared across products.
Postpurchase Behavior
Consumer actions and attitudes after buying a product, including usage, evaluation, and the expression of satisfaction or dissatisfaction.
Consumer Purchase Decision Process
The steps consumers go through, including need recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation, before buying a product or service.
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