The Measurement of the Number of Customers Who Stop Using

question 72

Multiple Choice

The measurement of the number of customers who stop using or purchasing products or services from a company is called

• A) switching costs.
• B) churn rate.
• C) CLTV.
• D) switch rate.

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Definitions:

Trade

The exchange of goods and services between parties, which can be within or across national borders.

Consumer Surplus

The difference between the total amount that consumers are willing and able to pay for a good or service and the total amount they actually do pay.

Trade

The process of purchasing, vending, or trading products and services among individuals, corporations, or nations.

Trade

The exchange of goods, services, or both within and between countries.