The Measurement of the Number of Customers Who Stop Using

question 72

Multiple Choice

The measurement of the number of customers who stop using or purchasing products or services from a company is called

• A) switching costs.
• B) churn rate.
• C) CLTV.
• D) switch rate.

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Definitions:

Identity Theft

The fraudulent acquisition and use of a person's private identifying information, usually for financial gain.

Personal Information

Data related to an individual that can identify them, such as name, address, email, and financial details.

Collectors

Individuals or entities that gather objects of a specific type, often as a hobby, investment, or for historical preservation.