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Measures defined by management and used to internally evaluate the success of a firm's financial, business process, customer, and learning and growth are called
Population
The entire group of people or animals in which the researcher is interested.
Predictive Validity
The extent to which a score on a scale or test predicts future performance on a related task or outcome.
Standardization
The process of making something conform to a standard in order to ensure consistency and quality.
Reliability
The consistency and stability with which a test or method measures something.
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