Marketing Modules in CRM Systems Would Provide Tools for

question 52

Multiple Choice

Marketing modules in CRM systems would provide tools for

• A)assigning and managing customer service requests.
• B)capturing prospect and customer data.
• C)identifying profitable and unprofitable customers.
• D)managing sales prospect and contact information.
• E)increasing efficiency of call centers.

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Definitions:

Communication Mediums

The various channels or technologies used to convey information or messages between people.

Territorial Space

The area around oneself that a person will not allow another person to enter without consent.

Proof Statement

A declaration or evidence provided to substantiate claims made about the efficacy or benefits of a product or service.

Source Credibility

The level of trustworthiness, expertise, and believability that consumers perceive in a source of information.