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When Cabot Corporation Used the BCG Matrix to Evaluate Its

question 91

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When Cabot Corporation used the BCG matrix to evaluate its carbon black manufacturing business,the model led them to move away from ________ and to diversify into unrelated businesses listed as stars by the model.This resulted in a decline on return on assets.They eventually returned to carbon black manufacturing and divested the unrelated businesses; their 2016 revenue was 2.4 billion USD.


Definitions:

National Hospital Discharge Survey

A survey designed to collect data on characteristics of inpatients discharged from non-federal short-stay hospitals in the United States.

Representativeness

The extent to which a sample or study findings accurately reflect the broader population from which they were drawn, affecting the generalizability of research conclusions.

Positive Predictive Value

The probability that individuals with a positive test result actually have the disease in question, measuring the test's accuracy.

Prevalence

The proportion of individuals in a population who have a specific disease or attribute at a specified point in time or over a specified period.

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