In 2005,Plum Organics Entered the Market with Convenient Organic Baby

question 33

Multiple Choice

In 2005,Plum Organics entered the market with convenient organic baby food and snack foods for children.It now has over 20 products,saw sales grow by 44 percent in 2015,and claims over 7 percent market share in the baby food segment.It used which new entry strategy in 2005?

• A) imitative
• B) pioneering
• C) differentiated
• D) adaptive

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Definitions:

Survey

A research method used to collect data from a predefined group of respondents to gain information and insights on various topics of interest.

Average Age

The sum of the ages of all individuals in a group divided by the number of individuals, used to represent the midpoint of age in the group.

Random

Lacking pattern or predictability in events, often used to describe a method for selecting samples in research to avoid bias.

Population Parameter

A numerical value that summarizes a characteristic of the entire population.