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Walmart began offering low-priced extended warranties on home electronics after learning that its rivals such as Best Buy derived most of their profits from extended warranties.According to the Stalk and Lachenauer book,this is an example of the strategy to
Individualism-Collectivism
A cultural dimension that describes the degree to which people in a society are integrated into groups or prefer to act as independent individuals.
Masculinity-Femininity
A cultural dimension that reflects the distribution of roles between the genders in a society.
Long-Term Orientation
A cultural dimension emphasizing the importance of future rewards, perseverance, and savings, as opposed to immediate gratification.
Long-Term Orientation
A cultural dimension indicating the degree to which a society values long-term commitments and respects traditions while adapting to change gradually.
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