The Source of Referent Power Is

question 78

Multiple Choice

The source of referent power is

• A) subordinate identification with the leader.
• B) leader identification with the subordinates.
• C) derived from the fact that the manager can potentially act as a reference when the employee applies for another job.
• D) derived from manager ability to provide effective incentives to employees.

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Definitions:

Product Attributes

Characteristics that define a product, such as quality, features, brand, and packaging, which influence consumer purchasing decisions.

Analyze Competitors' Positions

The practice of evaluating the market stance, strategies, strengths, and weaknesses of competitors within the same industry.

Market Segments

Distinct groups of potential customers with similar needs, characteristics, or behaviors, who might require separate products or marketing approaches.

Consumer Feedback

The information, opinions, and insights provided by users or purchasers of goods and services about their experiences and satisfaction levels.