Describe the Role of Labor and Management Relations in Achieving

question 84

Essay

Describe the role of labor and management relations in achieving a competitive advantage.

Understand the concept and examples of direct marketing strategies.

Recognize the various forms of Integrated Marketing Communications (IMC) strategies and their levels of interactivity.

Identify effective communication strategies for building brand image and customer education.

Appreciate the role of corporate blogs and public relations in forming customer communities and company-customer relationships.

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Definitions:

Training Objectives

The specific goals that a training program aims to achieve in terms of knowledge, skills, and abilities for the participants.

Needs Assessment

The systematic process of determining and addressing needs or gaps between current conditions and desired conditions or wants.

Conference Board of Canada

An independent, not-for-profit research organization that provides insights on economic trends, public policy, and organizational performance.

Critical Skills

Essential abilities or expertise necessary to perform job tasks effectively or to excel in a particular field.