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Leaders who fail to institute proper systems and controls that facilitate ethical conduct share responsibility with those who conceive,execute,and knowingly benefit from corporate misdeeds.
Target Market
The target market is a specific group of consumers at which a company aims its products and services, identified by demographic, geographic, or psychographic characteristics.
Price Elasticity of Demand
A measure of how much the quantity demanded of a good responds to a change in the price of that good, indicating the sensitivity of consumers to price changes.
Inelastic Demand
This economic concept describes a situation where the demand for a product does not significantly change with the price change.
Contribution Margin
A financial metric that represents the amount of revenue from sales that exceeds variable costs, used to cover fixed expenses and generate profit.
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