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Which of the Following Does NOT Need to Be Considered

question 118

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Which of the following does NOT need to be considered when evaluating a make-or-buy decision?


Definitions:

Buyer Persona

A semi-fictional character created to represent the ideal customer based on market research and real data about existing customers.

Ideal Customer

A representation of the perfect customer for a product or service, based on their characteristics, behaviors, and preferences.

Segmentation

The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviors.

Social Technographics Model

A classification approach that segments consumers based on how they use social technologies, from creators to spectators.

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