Which of the Following Could Be Used to Measure the Objective

question 28

Multiple Choice

Which of the following could be used to measure the objective of anticipating future customer needs?

• A)potential value of projects in the project pipeline
• B)number of new projects launched based on customer input
• C)number of projects delivered on time
• D)number of failures or returns of new products from customers

---

Definitions:

Horizontal Price Fixing

An illegal practice where competitors agree to set prices at a certain level rather than letting market forces determine them.

Lateral Price Fixing

An illegal agreement between competitors at the same level of the supply chain to set the price of goods or services, rather than market forces determining prices.

Price Discrimination

A pricing strategy where a company sells the same product or service at different prices to different customers, based on factors like location, age, or purchase quantity.

Predatory Pricing

A competitive strategy where a firm sets very low prices with the intent to drive competitors out of the market or hinder their ability to compete.