Behavioral Targeting Occurs at Two Levels: Individual Web Sites and Through

question 2

True/False

Behavioral targeting occurs at two levels: individual Web sites and through ISPs.

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Definitions:

Attitude Polarization

The phenomenon where a disagreement becomes more extreme as the differing parties continue to consider more information in support of their respective opinions.

Academically Relevant

Pertaining to or having significance in scholarly education or academic pursuits.

Instrumental Learning

a learning process wherein behavior is modified through reinforcement or punishment in order to achieve a specific goal or outcome.

Social Learning

The acquisition of behaviors, attitudes, or skills through observation and imitation of others within a social context.