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A high end retail store was hiring a sales representative to work at their jewelry counter. A 48-year-old male was hired and the 41-year-old female applicant was not hired because the store didn't think a woman could be as assertive as a man when trying to make a sale. This could potentially be a case of:
Cost Allocation
The process of identifying, aggregating, and assigning costs to cost objects, such as products, services, or departments.
Intangible Asset
An identifiable non-monetary asset without physical substance, such as patents, trademarks, and goodwill, that provides economic benefits.
Amortization
The process of spreading the cost of an intangible asset over its useful life.
Legal Life
The duration for which an entity, asset, or agreement is legally effective or recognized.
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