All of the Following Accurately Describe Web-Based Advertising EXCEPT

question 14

Multiple Choice

All of the following accurately describe web-based advertising EXCEPT:

• A) It reaches a wider applicant pool than newspaper advertising alone.
• B) Job seekers must be more actively involved in the search process when using the Internet in order to find what is of interest to them.
• C) Web-based recruiting offers many opportunities for a company to "sell" its organization to potential applicants.
• D) Due to the technological requirements it tends to be a rather expensive recruitment method.
• E) Clear and concise links to job information are necessary on a company's webpage in order not to discourage job seekers.

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Definitions:

Valuation Allowance

A reserve created against the deferred tax asset due to uncertainty concerning its realization.

Unrealized Gain

Profit that comes from an investment that has increased in value but has not yet been sold by the investor, thus not resulting in actual income.

Trading Investments

Assets purchased with the intention of reselling in the short term for profit, often including stocks and bonds.

Equity Investment Transactions

Financial activities involving the buying and selling of stock or ownership shares in a company, impacting shareholder equity.