The Labor Market Where You Company Is Located Has a Growing

question 50

Essay

The labor market where you company is located has a growing Hispanic population, and therefore your organization has had more Hispanic new hires over the past year. In addition, the company has a large number of employees getting ready to retire, but who may be remaining in part time roles, and has hired many employees who are recent college graduates to replace these positions. Given these demographic changes in your workforce, how will the way you train and develop employees need to change?

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Definitions:

Marketing Concept

A philosophy that firms should analyze the needs of their customers and make decisions to satisfy those needs, better than the competition.

Suggestive Selling

A sales technique where the seller proposes additional products or services to the customer, potentially enhancing their purchase experience.

Consultative Selling

A sales approach where the seller acts as an advisor, focusing on the customer's needs and providing solutions to meet those needs.

Adaptive Selling

A need-satisfaction presentation format that involves adjusting the presentation to fit the selling situation, such as knowing when to offer solutions and when to ask for more information.