If a Brand Creates a Perception of Greater Value Through

question 78

Multiple Choice

If a brand creates a perception of greater value through effective marketing, which of the following will be the most likely result?

• A) increased sales revenue
• B) decreased customer lifetime value
• C) decreased utility
• D) increased need
• E) decreased demand

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Definitions:

Continuous Process Strategy

An approach focusing on improving and optimizing ongoing operations and processes for efficiency and effectiveness.

Kaizen

A Japanese term meaning "change for better," referring to the practice of continuous improvement in all aspects of life, especially in business efficiency and quality.

Total Quality Management

A comprehensive management approach that focuses on continuous improvement of products, services, and processes by involving all employees.

Job Classifications

The categorization of different jobs within an organization based on duties, responsibilities, and the level of expertise required.