The Sales Orientation Holds That Consumers Will Not Buy Enough

question 35

True/False

The sales orientation holds that consumers will not buy enough of a company's products unless the company undertakes advertising and selling efforts.

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Definitions:

Mirror Neurons

Frontal lobe neurons that some scientists believe fire when we perform certain actions or observe another doing so. The brain’s mirroring of another’s action may enable imitation and empathy.

Observational Learning

Acquiring understanding by observing the actions of others and the consequences that follow.

Biological Basis

The underlying physiological and genetic components that attribute to specific behaviors, traits, or conditions.

Observational Learning

The process of learning through watching others, retaining the information, and then later replicating the behaviors that were observed.