Which of the Following Measures the Impact of Specific Marketing

question 34

Multiple Choice

Which of the following measures the impact of specific marketing activities on business performance?

• A) SWOT analysis
• B) a marketing audit
• C) an executive summary
• D) ROMI
• E) the BCG matrix

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Definitions:

Ratio

A quantitative relationship between two numbers, showing how many times the first number contains the second.

Ratio Scale

A scale of measurement that has a true zero point and equal distances between adjacent units, allowing for meaningful comparison of ratios of scale values.

Variable

A characteristic, number, or quantity that can be measured or quantified and can vary among subjects being observed.

Height

The measurement of an object or person from base to top.