After Establishing Marketing Objectives, the Next Step in the Marketing

question 18

Multiple Choice

After establishing marketing objectives, the next step in the marketing planning process is ________.

• A) conducting a marketing audit
• B) developing marketing strategies
• C) creating the marketing mix
• D) formulating the marketing plan
• E) allocating resources to achieve the objectives

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Definitions:

Intuitive Level

A level of understanding or knowing something instinctively, without the need for conscious reasoning.

Professional Activities

Tasks or duties performed as part of one's occupation, requiring specialized training, knowledge, or education.

Personal Values

The principles and beliefs that an individual holds as important and guiding their behavior.

Ethical Problem

A situation or issue that requires an individual or organization to choose between alternatives that must be evaluated as right or wrong.