Of the Five Core Customer Segments in the Market for Environmentally

question 72

Multiple Choice

Of the five core customer segments in the market for environmentally and socially responsible products, members of which group are MOST likely to be active in environmental causes?

• A) LOHAS
• B) Naturalites
• C) Drifters
• D) Conventionals
• E) Unconcerned

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Definitions:

W. I. Thomas

An American sociologist best known for his work in the development of social theory and for the Thomas Theorem, which states that situations defined as real are real in their consequences.

Social Disorganization

A condition where a society's structure is weakened, leading to the breakdown of social norms and values, and resulting in social instability.

Deviance

Actions or behaviors that violate societal norms and expectations, often eliciting negative response.

Differential Association Theory

A theory in criminology that argues that deviant behavior is learned through interactions with others.