Which of the Following Statements About Customer Relationships Is True

question 41

Multiple Choice

Which of the following statements about customer relationships is true?

• A) Customers who are not profitable at the beginning of a relationship are highly unlikely to become profitable.
• B) Small increases in customer retention rate can translate into substantial increases in a company's profits.
• C) Today's successful companies are more likely to take a transaction-based view than a relationship-based view.
• D) It costs more to retain existing customers than to recruit new customers.
• E) Relationship marketing focuses only on those customers who are currently profitable.

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Definitions:

Portion Sizes

Refers to the amount of food served or consumed in one eating occasion.

Hunger

A sensation caused by a lack of food, leading to the desire to eat.

Positive Energy Balance

A state in which calorie intake exceeds calorie expenditure, resulting in weight gain.

Calories

Units of energy that measure the amount of energy supplied by food and beverages and the amount expended by the body in activities.