The Enron Company Committed Major Accounting Fraud by Hiding Hundreds

question 99

Essay

The Enron company committed major accounting fraud by hiding hundreds of millions of dollars of debt. As a result, many shareholders lost substantial savings. Identify three norms in the Marketing Ethics Code that Enron violated.

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Definitions:

Geographic Region

A specific area or division on the Earth's surface characterized by unique physical, political, or cultural traits.

Projects

Unique, temporary endeavors undertaken to create a product, service, or result with specific objectives that must be accomplished within set parameters of time, budget, and resources.

Products

Goods or services offered by a company to customers.