Which of the Following Is NOT a Desirable Quality for a Brand

question 54

Multiple Choice

Which of the following is NOT a desirable quality for a brand name?

• A) It should suggest something about the product or service.
• B) It should be memorable and distinctive.
• C) The brand should almost always be a long word to get attention.
• D) The name should export smoothly to foreign markets.
• E) Its name should qualify for protection as intellectual property.

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Definitions:

Low-income Workers

Individuals employed in jobs that pay wages below a certain threshold, often struggling to meet basic living expenses.

Moral Hazard

A situation in which one party in a transaction has the opportunity to assume additional risks that negatively affect the other party, often arising in insurance and finance.

Underconsume

When consumers buy less of a good or service than is economically efficient, often leading to potential welfare losses.

Private Health Insurance

Health insurance coverage provided by private entities as opposed to government programs, often through employment or individual purchase.