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Explain the Social Marketing Concept and Discuss Two Examples of Its

question 36

Essay

Explain the social marketing concept and discuss two examples of its use.


Definitions:

Internet Domain Name

A unique name that identifies an internet resource such as a website, characterized by an easily recognizable address used to access online information.

Customer Loyalty Programs

Marketing strategies designed to encourage customers to continue to shop at or use the services of a business associated with the program.

Marketing Website

Website whose main purpose is to increase purchases by visitors.

Corporate Website

Website designed to increase a company’s visibility, promote its offerings, and provide information to interested parties.

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