Timberland Employees Get 40 Hours Paid Leave Each Year to Pursue

question 75

Multiple Choice

Timberland employees get 40 hours paid leave each year to pursue volunteer projects. The company runs a service day that hosts projects in 25 countries, and it supports a nonprofit that brings young people into public service for a year. CEO Jeffrey Swartz sees such service as a powerful differentiator for Timberland with its current and potential customers. Timberland could be most accurately described as practicing ________.

• A) consumerism
• B) environmentalism
• C) green marketing
• D) sustainability
• E) corporate social responsibility

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Definitions:

Negative-News Message

A communication that conveys disappointing or unfavorable information to the recipient.

Admit Blame

The act of accepting responsibility for a mistake or wrongdoing.

Apologizing

The act of expressing regret or sorrow for having done something wrong or caused inconvenience or offense to someone.

Customer's Claim

A formal request or assertion made by a customer demanding a remedy or compensation for a product or service issue.