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Refer to the Passage Below to Answer the Following Questions

question 19

Multiple Choice

Refer to the passage below to answer the following questions.
Selman & Saks, a maker of men's and women's razors and electric hair trimmers, had little reason to become involved in the global arena. But after acquiring Wellman Enterprises, whose largest division engages in a licensing agreement with a German firm to produce women's hosiery, managers at Selman & Saks wondered just whether a company-wide global focus would be more profitable after all.
Managers at Selman & Saks studied Wellman's licensing agreement in great detail. Though seeing first-hand the benefits Wellman found with the licensing agreement, managers decided that Selman & Saks would target the French market merely via exporting.
With the assistance of a domestic export department, the Selman & Saks razors and hair trimmers entered France. For six months, sales were mediocre. But after that, sales suffered. Opinions varied among numerous managers as to the cause of the failure. "Who knows the local market better than people who live there?" was a comment heard throughout Selman & Saks. "Maybe we needed an alliance with a French firm, or a licensing agreement, before racing to get there."
-Which of the following best explains why Selman & Saks chose exporting as its entry method to the French market?

Definitions:

Hedonistic Calculus

A method proposed by utilitarian philosophers for calculating the moral rightness of an action based on the net pain or pleasure it produces.

Elements

Fundamental components or essential parts that make up a larger system or concept.

Ethical Action

Behavior or conduct that is right, good, and beneficial to both the individual and society, based on ethical principles.

Consequentialism

A moral theory that judges the rightness or wrongness of an action based on the outcomes or consequences it produces.